Don't miss it tomorrow! Follow the new online course Next level UX by smart copywriting at 10 am 6.6k 1 like bookmark Milan Lagerwerf from Flom & Co. 6.6k April 5, 2021 at 09:00 4 minutes reading New on Frankwatching Good storytelling is about successes and setbacks like this The (un)tenability of Blendle & other collecting platforms sat 10x Popular: Contact Page Inspiration, Extraordinary Content Marketing.
The latest LinkedIn updates: newsletters, podcasts & more fri The latest Google updates in a row [EMEA recap] do The disappearance of the breaks in cinemas has similarities with the hoarding behavior we know from March 2020. Suddenly everyone needed a disproportionate amount of toilet paper. With the roles that have been taken, a country like Liechtenstein could easily go through four springs. The reason? scarcity. We laugh about it now. We were even able to make gifs of sign language interpreter Irma who gave the hoarding a hilarious visual form. But dear people.
We can laugh about it. But we humans are prone to a toilet roll craze at any time of the day. While stocks last We are all familiar with texts such as 'while stocks last', 'as long as stocks last' and 'two more rooms available'. It's those Cialdini-esque Whatsapp Number List slogans that hint at scarcity. We think a scarce product is better. And man, are we afraid we'll miss something later. The FOMO alarm bells are going off! Fear is a bad counselor The principle of scarcity is based on the human fear of missing out. And as often. Fear is a bad counselor.