Of course there are certain Phone Number Database generalities that you can point out: for example, people often buy a house at a certain stage of their life. But what you often see is that the differences between people of a certain generation are much greater than those between generations.” So if there is a general conclusion, it is that there Phone Number Database are no generalities with personalization. Sometimes things go well and then there is a lot to gain for brands, but the risk of damage is also clearly present. A CMO concludes Phone Number Database aptly: “In fact, it has always been the case that people like it when they are approached personally.
If you go to get a loaf of bread Phone Number Database from the bakery, it is also nice that he knows who you are and what kind of bread you normally like to eat. But if he goes too far in the personal approach and therefore wants to know too much about you, or is clearly only out to sell more, then you as a customer drop out. It's no different Phone Number Database online.What is the role of Google Analytics within your organization? Who are your customers? And how can you anticipate their behavior? We sometimes forget these kinds of questions, due to Phone Number Database all the technical options for measuring behaviour. But how do you really make an impact with analytics.
The technical possibilities are important, but it remains only tooling. Nothing more and nothing less. Time to take Google Analytics to the next level based on 4 striking developments. 1. Bye bye sessions: measure your events Google Analytics measures everything based on sessions. They've been using this measurement method since they took over Urchin, nearly 15 years ago. This is going to change. This is partly due to the developments surrounding privacy and the ITP development aimed at Safari browsers. But this development also has to do with user behaviour.